The conversation around men’s grooming and personal care has entered a new era, one defined not just by convenience, but by authenticity, performance, and purpose. Once dominated by 2-in-1 simplicity and quick-fix routines, the category has evolved into a movement shaped by awareness, identity, and scientific innovation. Today, men are not only paying attention to how products perform but also what’s inside them, and how they make their skin, scalp, and hair feel. They want formulations that deliver lightweight, non-sticky textures, performance without residue or stiffness, microbiome-friendly and natural-origin ingredients, and routines that respect skin and hair health.
Market Growth and Momentum
The men’s personal care market is on a strong upward trajectory:
- The global men’s personal care market was valued at USD 30.8 billion in 2021 and is projected to reach USD 67.2 billion by 2030 (CAGR ~9.1%). (Grand View Research, 2024)
- In the U.S., the men’s grooming market was valued at USD 46.5 billion in 2023 and is forecast to grow at a CAGR of 8.3% through 2030. (Grand View Research, 2024)
- Skincare remains a particularly fast-growing segment, expected to reach USD 24.8 billion by 2030. (Persistence Market Research, 2025)
Science Meets Simplicity: The Sweetch Approach
At Sweetch, we support formulators in designing the next generation of men’s care products: clean, sensory, and effective. Our portfolio integrates natural-origin, prebiotic, and biotech ingredients, aligning with the industry’s movement toward clean performance and authentic innovation. Because men’s care isn’t about adding complexity, it’s about simplifying routines without sacrificing quality.
Spotlight on GOSULIN® HOLD & GOSULIN® STYLE
GOSULIN® HOLD: A natural polymer delivering soft, flexible hold with a discreet, natural finish. Non-tacky, non-residual texture provides styling control without stiffness, and offers the softest, most natural touch among tested styling polymers.
GOSULIN® STYLE: A biodegradable styling agent designed for smooth, non-sticky textures that move naturally. Improves hair manageability and hydration, enhances softness and flexibility, and creates a clean styling system compatible with modern textures like gels, balms, and creams.
Redefining Modern Men’s Grooming
The next evolution in men’s grooming is not about complexity: it’s about comfort, transparency, and connection. Today’s consumers are looking for clean, high-performance formulations, thoughtful ingredient sourcing, and multi-sensorial experiences grounded in simplicity. Sweetch celebrates the men’s care revolution: a movement where science, sustainability, and sensory innovation converge. We’re proud to collaborate with brands and formulators building this future, where performance meets purpose, and self-care feels authentic.
– Grand View Research. Men’s Personal Care Market Size Report 2022–2030. https://www.grandviewresearch.com/industry-analysis/mens-personal-care-market
– Grand View Research. U.S. Men’s Grooming Products Market Report 2024–2030. https://www.grandviewresearch.com/industry-analysis/us-mens-grooming-products-market-report
– Persistence Market Research. Men’s Skincare Products Market, Global Forecast 2023–2030. https://www.persistencemarketresearch.com/market-research/mens-skincare-products-market.asp
– Cosmetics Business. Top 5 Male Grooming Trends for 2025. https://www.cosmeticsbusiness.com/cosmetics-business-reveals-the-top-5-male-grooming
– Mordor Intelligence. Men’s Grooming Products Market Overview 2025. https://www.mordorintelligence.com/industry-reports/men-grooming-products-market